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About Design track

The About Design (Experimental Design) track is a unique framework that prepares designers to integrate into the world of local and international design and to have an active and productive studio.

The track operates as a conceptual lab that creates a body of work that is original and inquiring.The aim is to expand the boundaries of the field and take an active part in formulating contemporary culture, while emphasizing the connection between the designer and the society in which he/she creates.


Creative research that characterizes the track, strives for the development of independent, experimental and unique work methodologies. It is a research action that engages the students with diverse materials, technologies and work processes and pushes for the creation of new contexts, experiences and narratives. During the studies the students examine the social, cultural and ethical meanings of objects and practices of designing objects. They analyze and critique contemporary culture and offer new ways of thinking based on research findings. They experience critical thinking, studio work, setting up an exhibition, collaborations, smart materials and work with scientists.

Collaboration in the track:
Performing Materials - Ongoing collaboration with the Institute of Chemistry and the Center for Nanotechnology at the Hebrew University developing new materials.


BauNow - Collaboration with Anhalt University (Germany) exploring new meanings of the Bauhaus movement on the occasion of its 100th anniversary.


Designtist Lab - Collaboration with research and development bodies such as GM, Weizmann Institute and Microsoft